RESERCH AND UX DESIGN

Harmonizing User Experience of a financial services app

The challenge

Partner : BFA Global & Meerkat
Meerkat is a solution aimed at helping users reduce their reliance on debt and build resilience for financial emergencies.
The challenge: How might we harmonize Meerkat’s online interfaces into a seamless user experience? How might we design for a smooth and unfragmented user experience through the product offering suited for a B2C strategy?

Objectives

● To understand user needs and priorities that affect how they save their money● To understand the user’s journey along their interaction with the financial solution ● To design a smooth user experience through the product offering suited for a B2C strategy

Our approach

User experience audit and redesign

Topic areas

Financial Services

Project 

Research, User Experience Design, UI Design

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Summary

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The result

Spindle Design has prepared a study of a Meerkat platform and its users. A multidisciplinary team investigated the project context via a user-centered design and research methodology. The new learnings and insights from the study have been documented to advise Meerkat as they want to harmonize user experience and upgrade the interface of their website.

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PharmAccess - AfyaCredit 

How might we offer a health credit product to lower-income Kenyans that supports them in financially dealing with health shocks and positively impacts their health and livelihoods?

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Hivos

The project aimed to understand the need for a digital seed exchange platform.

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PharmAccess - MomCare

This assignment aims to support PharmAccess in researching, designing and prototyping a financial solution that enables pregnant women to access quality health care. To learn how MomCare will increase informal pregnant women's financial participation in accessing quality healthcare, resulting in better maternal and child outcomes.

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Access Afya: FSD Utamu

Access Afya was founded on the belief that innovation can flow from the ground up. They opened their first clinic in Mukuru slum in 2012 and have operated almost exclusively in informal settlements and hired a third of their team (staff) from these settlements.

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Kenyan Microwork Ecosystem

Mercy Corps, Appen, and Celo have formed a partnership to solve youth unemployment and underemployment in Kenya by providing vulnerable youth an opportunity to engage in microwork. The microwork shall be provided by Appen, done on a mobile application provided by Valora, and paid by a unique cryptocurrency that can be converted to Kenya shillings using the Celo app.

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Meerkat

There are four different pillars to the products offered by Meerkat, with each having a separate point of contact and interaction for the client/ user. This provides a cluttered, unfragmented user experience through the overall product offering..